This image provided by Coca-Cola shows a portion of a television ad the company is scheduled to run during Super Bowl XLIX on Sunday, Feb. 1, 2015. (AP Photo/Coca-Cola)

Super Bowl 49’s advertising winners and losers

Advertisers tried to win over Americans during the game — some tried serious themes, while others went with humor. With 30-second ads costing $4.5 million for the chance to market their brand.