Super Bowl 49’s advertising winners and losers

Advertisers tried to win over Americans during the game — some tried serious themes, while others went with humor. With 30-second ads costing $4.5 million for the chance to market their brand.

A record year for Super Bowl advertising

A thirty second spot in Sunday’s big game is going for more than $4.5 million, which is half a million more than last year. The high price tag isn’t keeping advertisers away.

Amy Poehler feted by Harvard’s Hasty Pudding

The actress joked at the irreverent affair that she never expected to be feted by the Ivy League school she raised a “middle finger” to growing up in nearby Burlington, Massachusetts.