FORT WAYNE, Ind. (WANE) IPFW unveiled the official Purdue University Fort Wayne logo Thursday morning at a news conference where the university also announced a brand marketing partner.
Back in November 2017, it was announced that the school would keep Purdue’s Old Gold and Black color scheme. IPFW’s marketing communications department worked closely with marketing officials at the main campus in West Lafayette to develop the signature logo for free.
“After months of work and gathering research to ensure we find the best partner, I am thrilled to announce our collaboration with SME and look forward to working with them as we create the Purdue University Fort Wayne brand,” said Ron Elsenbaumer, chancellor. “SME has a proven track record of working with many well-known higher education institutions including Harvard University, the University of Louisville, NYU Law, and Purdue University.”
The event took place on the Skybridge between Walb Union and the Helmke Library.
IPFW will officially transition to Purdue University Fort Wayne in July 2018, as part of a realignment that does away with the shared governance of the campus by Purdue and Indiana University.