Black Friday shoppers skip the line, go online

LANSING, MI (WLNS) – Whether you’re a window shopper, or Black Friday fan, Black Friday marks one of the busiest days for retailers across the country.

While shoppers fill the malls for doorbuster deals, experts say online sales online are going up.

“From last year to this year they are predictions a 16 percent increase in online shopping and depending on who your talking to a 3-4 percent increase on, on overall shopping” Patricia Huddleston PHD, Michigan State Professor and retail expert said.

With just the click of a button, shoppers can make their purchases online, and Huddleston says because of the convenience, online sales are going up.

Shoppers like Elizabeth Pontius join in, on that trend.

“Not as many sales this year so I’m probably doing most of my shopping online” Elizabeth Pontius said after buying a few items at the Best Buy in Okemos.

Pontius says she loves shopping for Black Friday deals.

But this year, after dealing with the crowd and disappointing door buster sales, the rest of her shopping will be done from her laptop.

“Maybe 30 percent shopping in-store 70 percent online possibly, just, I don’t know you’re at home and its comfortable, and you can get what you want” Pontius explained.

Expert Huddleston says that people who shop in store and online spend the most money over the holidays. And while the trend for online sales is moving up, shoppers who want to leave the store with an item in hand, keep face to face shopping alive.

“I like the people, I like to see people, and if I have a question I can get it answered right away… and sitting at home on a computer is not festive to me” Batool Mir said smiling, while she stood with electronics in her cart.

“Consumers that shop both online and in store, or what we call Omni-channel shoppers, they actually spend more money so retailers are smart to encourage people, to go to the website but then come into the store too.” Expert Huddleston said.

According to Huddleston, people who are busy are more likely to shop online.

And of course those online deals aren’t over, Cyber Monday is just around the corner.

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