Road sign advising to ‘drink more beer’ sells for $600

An electronic road sign with the words “DRINK MORE BEER” is shown on Tuesday, June 23, 2015, in Frankenlust Township, Mich. An auction company has sold the sign for about $600 after it attracted attention from passers-by with its message. (Yfat Yossifor/The Bay City Times via AP)

FRANKENLUST TOWNSHIP, Mich. (AP) — An auction company has sold an electronic road sign that was drawing eyes in Michigan for its beer-centric slogan.

The Bay City Times ( ) reports the auction company,, has had the sign that says “DRINK MORE BEER” on its property in Bay County’s Frankenlust Township for about a week. Company co-owner Curtis Pennell says the sign’s previous owner had programmed it.

According to Pennell, around 100 people wanted to take a picture beside the sign. He says a few people called to complain about the sign’s message.

Pennell says the company sold the sign for about $600 early this week. He says he thinks the sign’s new owner will use it for advertising.


Information from: The Bay City Times,

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