IU schools tackle new marketing strategies

File photo.
File photo.

BLOOMINGTON, Ind. (AP) — Indiana University is using strategies more often associated with consumer products to market itself to students and donors.

The Kelley School of Business is featured on Nasdaq’s MarketSite Tower with the tagline, “Go from moment to momentum.” Other schools are directing efforts at explaining why the liberal arts school is also a good place to study technology.

Chief marketing officer Eric Bruder tells The Herald-Times the goal is to deliver more effective creative marketing campaigns. IU also wants to boost its name recognition outside the Midwest.

Each school within IU is responsible for its own marketing budget. Schools customize their marketing because each has challenges and audiences that are unique to their specialty.

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