Kroger Marketplace will replace furniture with clothes

Kroger Marketplace at Coventry
Kroger Marketplace at Coventry
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The process to add the apparel department begins with selling the existing furniture and home decor.

FORT WAYNE, Ind. (WANE) Big changes are coming at the two Kroger Marketplaces in Fort Wayne. The company plans to add clothing to replace existing furniture and home decor departments.

The change will take place in November this year and include men’s, women’s and children’s apparel, along with shoes, accessories and intimates. The company said it will carry national brands such as Champion, Hanes Classics, Levi and Genuine Dickies.

The process to add the apparel department begins with selling the existing furniture and home decor.
The process to add the apparel department begins with selling the existing furniture and home decor.

The company will not completely stop providing furniture and home decorations. It plans to have special offers for those items on a seasonal and promotional basis.

Kroger said it decided to make the change after a year of watching purchasing trends and listening to customer feedback.

“As customer needs evolve, we need to be nimble and meet those needs in order to better serve our customers. That is not limited to our food items, but includes general merchandise in our stores,” Kroger Central Division’s Vice President of Merchandising Katie Wolfram said. “Fort Wayne was the first community in Indiana to have Marketplace stores. It is only appropriate that Fort Wayne set the trend for this transition to clothing sales.”

The two Kroger Marketplace locations in Fort Wayne are located at 601 Dupont Rd and 5725 Coventry Lane.

 

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