FORT WAYNE, Ind. (WANE) – South Side Fest connected businesses and services with the community they serve. Saturday marked the end of the fifth year for the festival, and the first year it took place at the Public Safety Academy.
Clifford Clark, the Executive Director of Computer and Technology Services at Ivy Tech Northeast and an organizer of South Side Fest, said there were more than 50 businesses at the event.
“Basically we have a lot of not-for-profit individuals and some for-profit individuals that are sharing some things with the community,” Clark said. “We have everything from health and wellness and financial literacy.”
One business on hand was Chi Eta Phi, a professional nursing sorority.
“Our motto is service for humanity,” said Chi Eta Phi President Phyllis Bragg. “We go out to the community for heart disease, diabetes, and do a lot of education.”
Bragg added that South Side Fest gave her organization a chance to reach a lot of new faces who never knew Chi Eta Phi existed.
“You’re giving them resources and establishing strategic relationship behind the scenes,” said James Scott, who helped organize the festival. “They may not know it yet, but once they get everything put together, they’ll be a strong source in the community.”
Organizers said the festival was also an invitation for everyone in Fort Wayne to experience the festival’s fun and family-friendly environment.
This year, the festival also served as the launch for the “Real Change, Not Spare Change” campaign. This campaign is aimed at creating awareness about how to promote REAL CHANGE and transformation in the lives of our neighbors in need.
Despite some rain to start the festival, it also included a car show, live music, food/merchandise vendors, children’s activities, a community resource fair, a dance competition, and a 5-on-5 basketball tournament.