Girl Scouts USA joins “Ban Bossy” campaign

FORT WAYNE, Ind. (WANE)  Girl Scouts of the USA  is joining the Ban Bossy campaign to help encourage girls to become leaders.

A study conducted by the Girl Scouts Research Institute showed that by middle school, girls are less interested in leadership roles than boys because they fear being disliked or considered “bossy.” Statistics show 53 percent of Girl Scouts have been called bossy at least once.

“Girls are twice as likely as boys to avoid leadership roles for fear of being deemed ‘bossy’ by their peers,” explains Anna Maria Chávez, CEO of Girl Scouts of the USA (GSUSA). “At Girl Scouts, we want to bring adults and girls together to empower them as our next generation of leaders.”

Sheryl Sandberg, Facebook COO, author of Lean In, and founder of, believes we should encourage girls to “lean in” and let their voices be heard. “We need to recognize the ways we systematically discourage leadership in girls from a young age—and instead, we need to encourage them [to lead],” Sandberg explains.

“We focus on building girls of courage, confidence and character, and we are ecstatic about the Ban Bossy movement.  Creating awareness that empowers acceptance for young women to act in a leadership role, especially after the early years when it seems no longer cool to stand out without being labeled, is something that’s imperative to investing in a successfully balanced tomorrow, today,” says Sharon Pohly, CEO of Girl Scouts of Northern Indiana-Michiana.

As part of the Ban Bossy campaign, Lifetime TV will air a “Ban Bossy” PSA with appearances by Chávez and Sandberg, as well as Secretary of Education Arne Duncan, former Secretary of State Condoleezza Rice, performer Beyoncé, actress Jennifer Gardner, fashion designer Diane von Fürstenberg, and others.

The Ban Bossy campaign will be housed on a newly launched website,, where visitors can take the pledge to Ban Bossy, share facts and figures on girls’ leadership, read Ban Bossy quotes from celebrities and leaders, and download our leadership tips encouraging girls and women to lead at home, at school, and at work.


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