Business organization launches brand awareness campaign

Greater Fort Wayne brand awareness
A billboard touts the Greater Fort Wayne campaign.

FORT WAYNE, Ind. (WANE)  Greater Fort Wayne Inc., (GFW) the organization created when the Greater Fort Wayne Chamber of Commerce and the Fort Wayne-Allen County Economic Development Alliance decided to pool their resources to be a single point of contact for economic growth and business services in the area has launched a campaign to let people know just who they are.

The first phase of this campaign was launched back in February with teaser billboards at ten different locations asking the question, “What Do You Stand For?” with the GFW window cling on a business storefront.

The ramped up campaign will include TV and radio spots, billboards, print ads and social media.

GFW encourages consumers to look for the GFW investor logo on storefronts and choose to do business with the companies that display it.

“We are very excited to reveal the brand awareness campaign today,” stated Mark Becker, CEO. “Our goal is not only to build recognition around our brand, but also to bring value to our investors and help them realize results through business growth ensuing from the efforts of this campaign.”

Investors have recently received the new Greater Fort Wayne Inc. window cling in the mail and will be placing it in their storefronts throughout the community. Greater Fort Wayne Inc. invites all businesses to visit its new offices or go online to discover the benefits of getting involved with the organization and greater Fort Wayne.

To learn more about the campaign, visit www.GreaterFortWayneInc.com/WeStandFor.

Greater Fort Wayne Inc. brand awareness
Officials with Greater Fort Wayne, Inc. announce the brand awareness campaign

 

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